Our designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze.
Your website's pages should all have a specific purpose. Users should be enticed to go through to your categories or, better yet, right to a product page, from your homepage. Your product page should next address any remaining uncertainties they may have and persuade them to make a purchase. Your shopping cart page should make the checkout process as simple as possible, including features such as a follow-up email to reassure customers that their transaction was completed successfully. Keep this in mind as you design your ecommerce website's many types of pages.
Reduce the distance between you and your clients as much as possible. Find ways to make it as easy and appealing as possible for customers to contact you, bringing you in direct contact with them. The opportunity to inquire about a product, post reviews, or upload a photo of themselves using the product are just a few examples.
Create a checkout process that makes purchasing your products simple for your visitors. It has been demonstrated that the more fields in a Web form, the lower the number of individuals who complete it. Also, so that visitors can simply discern between a shipping form and a credit card form, the pages in your checkout process should be well labelled and clutter-free. Aside from keeping the checkout process simple, be wary of any additional expenses that could deter a possible transaction. For example, if your shipping rates aren't tailored to certain product weights and distances, your website could be overcharging for shipping, resulting in lost sales.
Make sure your hosting plan is reliable and scalable as your business grows. This is one location where you don't want to cut corners.
Look for strategies to entice consumers to return on a frequent basis. Threadless.com is a terrific example of a website that keeps visitors coming back by sending out regular emails announcing the debut of new t-shirt designs. Another method they do this is by allowing users to be notified when a previously sold-out size becomes available. Look for ways to entice customers to return to your website whenever possible. The more times a visitor comes to your website, the more likely they are to buy something.
Customers should be able to see your contact details. This way, if they have a query, they will know how to contact you. Don't irritate them by making them search your entire site for your contact information; you can lose a sale as a result.
When looking for a certain product, most individuals shop online by visiting a number of different websites. They will finally restrict their options down to just one. Whether or not your ecommerce site makes the cut is determined by a number of criteria.
Although there are numerous advantages to shopping online, many customers are still hesitant to do so because they are concerned about their personal information being stolen. Make every effort to protect your customers' personal information. Display trust symbols on your site, such as the VeriSign or McAfee badges, to show that your checkout process has been verified and is secure. Also, be sure your hosting plan is dependable and capable of handling any future requirements your website may have. Hosting is one area where you cannot afford to cut corners, as your company's authenticity is at stake.